Wholesale Strategy + Commercial Consulting for Independent Fashion Brands.
Welcome to Brand + Commercial, a space for independent fashion brands who want to launch + grow wholesale with confidence.
We work with purpose-led, product-based brand owners who want to increase their wholesale reach, create strong + consistent returns, and avoid expensive mistakes along the way.
The Opportunity: Why Wholesale Matters for Your Brand’s Growth.
Wholesale is the most effective way to scale your independent fashion business –– it lets you reach new markets, build long-term relationships with leading retailers and create consistent revenue streams.
But to achieve meaningful results, you need to wholesale right.
That’s where we step in.
Our Mission: Empowering You to Build a Profitable, Resilient Brand.
At Brand + Commercial, our mission is to help independent fashion brands wholesale with confidence, by providing the frameworks, strategies and insights you need to succeed.
We focus on what really matters — whether it’s refining your pricing strategy, helping you connect + pitch to retail buyers, or ensuring that your product range has a super clear POV.
What You Need: Proven Strategies + Expert Insight.
A profitable wholesale business isn’t down to luck –– it’s about having the right knowledge + systems in place.
Drawing on our combined industry experience, we guide you through the process, helping you avoid common mistakes and making sure that you achieve results faster + with ease.
If that sounds good then you’re in the right place.
Our Team: Access Specialist Insight + Targeted Expertise.
Meet Ceci: Founder, Commercial Strategist + Wholesale Mentor.
Ceci Guicciardi Joannou is a seasoned wholesale consultant and the founder of Brand + Commercial.
She excels at crafting and executing go-to-market strategies that drive season on season growth and profitability, mentoring early-stage brands from their first steps to securing placements with top-tier retailers.
Meet Chiara: Product Development + Supply Chain Specialist.
Chiara Pivano is an experienced product development + supply chain specialist.
Her approach brings a critical supply chain perspective to wholesale management, helping founders ensure collections are delivered on schedule, within budget, and to the highest quality standards.
Brands That We Helped Build + Grow:
CLAIRE VAN HOLTHE
YUZEFI
POPPY AMERICA
THE BRIDGE CO.
DEVE STUDIO
Our Programs: Structured Mentorship + Guidance.
The Launchpad: Wholesale Launch Accelerator.
A 12-week personalised, high-proximity accelerator program where we co-create and execute your wholesale launch strategy.
Actively work on your business with us by your side. Enter wholesale with the confidence, direction and support you need.
VIP Day: 1:1 Brand + Commercial Strategy Sesh.
Access a solutions-focused 90-min call, plus full day of digital + voice mentorship.
We assess where you’re at across product, pricing + distribution, pinpoint what is missing, and provide you with clear next steps to implement straight away.
Get Market Ready: Intro To Wholesale Workshop.
A 60-min LIVE workshop to help you implement a successful go-to-market strategy.
Learn how to identify key markets, showing formats and potential partners, and understand how to execute a successful buyer targeting campaign.
Our Resources: Road-Tested Templates + Frameworks.
Download our FREE Go-To-Market Checklist.
Market is just around the corner, and the showroom prep hustle is real! Download our handy Notion checklist to ensure you're showroom-ready, and focused on what really counts –– sealing those deals!
Our Community: Connect + Grow Your Wholesale.
